Unveil Video For Latest Single ‘How Will I Know?’
Directed by Gus Black (Phoebe Bridgers / Lizzy McAlpline)
New Album How Will I Know If Heaven Will Find Me?
Out September 9th 2022 on Fiction Records
October UK Headline Tour
Alternative Album Artwork Collaboration With YONIL
First premiered on Clara Amfo’s Radio 1 show last month, The Amazons have unveiled the epic video for their latest anthemic single ‘How Will I Know?’. The track is taken from the band’s forthcoming album How Will I Know If Heaven Will Find Me? – out September 9th 2022 on Fiction Records.
Directed by Gus Black (Phoebe Bridgers / Lizzy McAlpine) and set against a host of stunning US backdrops, the video mirrors the song’s lyrical themes as actors Cailyn Rice and Jason Marrs find a way back to each other.
Frontman Matt Thomson comments; “The video follows the story of not only the song but the album as a whole. It’s as autobiographical a video as we’ve ever made, about being separated from someone by distance and time and doing whatever you possibly can to force a change of that situation.”
On working with director Gus Black, he goes on to say; “We had to get Gus to tell this story. I already adored his work with Phoebe Bridgers and Lizzy McApline before getting connected via a friend in LA. It’s a bizarre thrill for me and the person the song is about to see our story portrayed in an alternate universe. The actors, Cailyn Rice and Jason Marrs did a wonderful job.”
Written while lead singer Matt Thomson and his girlfriend were torn apart for the best part of seven months during the pandemic, the album’s opener, ‘How Will I Know?’ is a euphoric rock anthem, ready to stun packed venues across the globe.
Alongside today’s video, the band have also revealed stunning alternative album artwork via a special collaboration with renowned Tel Aviv-based artist YONIL. On the collaboration, Matt says; “I came across Yonil on Instagram and became obsessed. There is so much life and colour in his work. I shared his art with the band and we fell in love. It’s chaotic and raw and brimming with beauty. We had a burning curiosity to see what ‘How Will I Know If Heaven Will Find Me?’ would look like in his world and are so happy to share the results with our fans.”
How Will I Know If Heaven Will Find Me? is both a love letter and a rallying cry. Expansive, uplifting, sun-drenched singalongs produced by Jim Abbiss (Bombay Bicycle Club, Arctic Monkeys, Adele), and featuring co-writing collaborations with the likes of Maggie Rogers & Jamie Hartman, find the Reading four-piece emerging from the darkness of 2019’s Future Dust full of lust for life and post-pandemic hope.
Off the back of a storming summer of festivals, the boys will embark on a huge UK tour in October, which will see the band headline London’s Roundhouse on October 20th. On top of this the band have teamed up with BBC Introducing to curate the supports across their headline run. A great opportunity for grassroots music, the partnership will see the band and BBC Introducing offering emerging acts the chance to step onto the big stage in their hometown. ‘So many incredible artists emerging in the last couple of years have been deprived of the most fundamental component of music: playing live,’ Matt said of the partnership. ‘We can’t wait to play with some of our favourite discoveries on their own home turf.’ Tickets available HERE.
Wed 5th Dublin, Whelans
Thu 6th Belfast, Limelight 2
Sat 8th Manchester, Academy
Sun 9th Nottingham, Rock City
Tue 11th Southampton, O2 Guildhall
Wed 12th Bristol, O2 Academy
Thu 13th Leeds, O2 Academy
Sat 15th Birmingham, O2 Institute
Sun 16th Glasgow, SWG3 Galvanisers
Mon 17th Newcastle, Boilershop
Wed 19th Norwich, UEA
Thu 20th London, Roundhouse
Fri 4th Paris, Point Ephemere
Mon 7th Amsterdam, Paradiso Weteringschans
Wed 9th Berlin, Urban Spree
Thu 10th Cologne, MTC
Pre-Order the album HERE
The Amazons are Matt Thomson, Chris Alderton, Elliot Briggs and Josef Emmett.
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My life is a soundtrack, i track my life through music, photography is my passion, my escape, my expression. Without both i have pieces missing, thankfully i’m blessed and get to combine both.
Born in Manchester, lived in Australia for 22 years where i was heavily involved in the Australian Music Industry, firstly in bands (Singer) and then managing bands (all original), I moved back to the UK, Wales specifically 10 years ago and married my childhood sweetheart and life is good.