WARREN HUE UNLEASHES MELODIC PARTY BANGER “WEST” VIA 88RISING
UK Music News
by
Desh Kapur UK-Editor/Photographer
Today, 19-year-old Indonesian rising rapper, singer and producer Warren Hue releases his new track “WEST” via 88rising.
Produced by 88rising go-to production wizards Bekon & The Donuts (Kendrick Lamar, SZA, Rich Brian), “WEST” hypnotizes from the jump with a mesmerizing reel-to-reel tape loop that feels equal parts nostalgic and triumphant. The single is accompanied by a music video directed by James Defina and features a cameo from labelmate and collaborator Rich Brian.
About the track, Hue says “I wrote ‘WEST’ based on my experiences living in Los Angeles – it’s a song about my progression in my music career. It’s a catchy trap groove and shouldn’t be taken too seriously – it’s intended to be fun. I was inspired by artists like Drake, Lil Uzi, and the 2017 hip-hop scene. The process was just what came naturally to me.”
In less than a year, Warren Hue has grown from hometown hero to international sensation – featuring prominently in Marvel Studios’ Shang-Chi & The Legend of the Ten Rings soundtrack, the pages of The New York Times, and in brand endorsements from Samsung and Microsoft. “WEST” is Warren’s victory lap – breezily reveling in his high-flying lifestyle of designer brands and West Coast parties.
Hue emerged earlier this year with his debut release with the pioneering Asian music collective 88rising, “omomo punk.” Upon release the track was playlisted on Spotify’s “New Music Friday” in 13 countries including the US, Indonesia and more. Additional playlisting includes Apple Music New Music Daily in 11 markets, Fresh Waves and New This Week. In May, Hue released “Too Many Tears,” the lead single from collaboration album Head in the Clouds that features 88rising artists and more. The release was accompanied by the launch of TOOMANYTEARS.AI, where 88rising and Microsoft partnered to develop an audio-visual experience using AI to analyze video of the skyline of the San Gabriel Valley and remix stems from the track. These releases combined have amassed over 5 million video views and streams worldwide.
The release of this record will be closely followed by Hue’s debut live performance at 88rising’s Head In The Clouds Festival, taking place November 6 and 7 in Pasadena at The Rose Bowl. For tickets and more information, please visit https://hitcfestival.com/.
About Warren Hue
Indonesian rapper, singer, and producer Warren Hue stands out from the pack with his ever-evolving sound, establishing a truly original presence by fusing R&B, house, electronic and industrial genres into a heady cocktail of alternative hip-hop. Writing and releasing music from his bedroom since the age of 14, the 19-year-old is becoming as popular as he is prolific, racking up millions of streams on Spotify, including over 3 million for his infectiously fun single “candy choppa.” Releasing his first full project SUGARTOWN in 2019, the 9-track project touched on topics both personal and universal.
Fast forward to December 2020, Hue first linked with 88rising to perform at the virtual Double Happiness Winter Wonder Festival alongside such notable Asian artists as NxWorries (Anderson .Paak x Knxwledge), CHUNG HA, Ardhito Pramono, and ATEEZ. Since then, Hue has landed brand integrations and syncs with Microsoft and Samsung, appeared on the single “California” with Rich Brian and NIKI from the 88rising collaboration album “Head in the Clouds 3,” most recently appeared on 6 tracks on the Marvel Shang-Chi Soundtrack, most notably “Lazy Susan” with Rich Brian and 21 Savage, and will perform at 88rising’s Head in the Clouds Festival this November at the Rose Bowl.
My life is a soundtrack, i track my life through music, photography is my passion, my escape, my expression. Without both i have pieces missing, thankfully i’m blessed and get to combine both.
Born in Manchester, lived in Australia for 22 years where i was heavily involved in the Australian Music Industry, firstly in bands (Singer) and then managing bands (all original), I moved back to the UK, Wales specifically 10 years ago and married my childhood sweetheart and life is good.
