FLORRIE ANNOUNCES THE LOST ONES
ALBUM OUT JUNE 14TH
TITLE TRACK OUT NOW
PRE ORDER ALBUM HERE
LISTEN TO THE LOST ONES HERE
ALSO ANNOUNCED AS SUPPORT FOR THE FORTHCOMING
GIRLS ALOUD O2 ARENA LONDON SHOWS
Florrie, the rare quadruple threat – multi-instrumentalist, singer, producer, and songwriter, is back with a bang in 2024. Today, she announces her debut album, The Lost Ones, set for release on June 14th via BMG and Xenomania Records, along with its first single and title track of the same name. Adding to the excitement, Florrie also today shares that she will be supporting Girls Aloud on their 5 O2 Arena London shows this summer. Listen to the single here and watch the official video from 4pm GMT here.
For Florrie, making exceptional pop music has always been more of a marathon than a sprint. Since crashing into the music industry in 2010 with her fizzing, independently-released debut EP, Introduction, Florrie has enjoyed the breathtaking highs and endured the devastating lows of the industry’s winding rollercoaster. After two more EPs of forward-thinking independent pop that earned her international acclaim, a major label signing, and a challenging period of navigating differing opinions about her artistic direction, she took a step back from music to rebuild and rediscover her love of writing and producing. Now, in 2024, after a run of well-received independent singles, including 2019’s Grey’s Anatomy-soundtracking Borderline, she’s back with her long-awaited debut album, the pearlescent pop masterpiece, The Lost Ones. “I have been waiting to make my debut album for the last 12 years and it deserved all the time and love I’ve put into it.”
The title-track and first single, The Lost Ones is an anthemic, future live favourite that captures a sense of outsidership and transforms it into a superpower. Speaking of the release Florrie said “This is a song about letting go; of past regrets, mistakes you made when you didn’t know any better, and keeping hold of hope when life gets hard. There was a time when I almost gave up on music, and I went through a rough couple of years. I wrote this song while rediscovering myself as an artist and a human being.”
Florrie has also released the brilliant video, mixing a captivating performance with a sense of nostalgia, showing old family videos of her playing drums, her first ever performances and more. “I filmed this video in the hills behind the old Xenomania studio, where I started my career as an artist, and it felt very poignant being back there. I also wanted to include some old videos to show where it all began…and as a reminder to never give up.” Watch the official music video from 4pm GMT here.
Florrie is an artist taking charge of their career, and this is set to be her most exciting year yet. Written and produced predominantly by Florrie and Xenomania founder, Brian Higgins, the album also sees her collaborate with hit-maker Takura Tendayi (Rihanna, Chase and Status). Later this Spring, she hits the USA with multi-instrumentalist G Flip, on their tour starting in New Orleans on 16th May. Florrie will then support Girls Aloud on the 5 London dates of their phenomenal comeback tour at the O2 Arena in June. It’s an exciting, full-circle moment, having played drums on Girls Aloud’s 2008 hit, The Promise and co-written their 2012 single Something New.
If you haven’t heard Florrie’s music, you’ve definitely heard her songs. The London-based songwriter picked up attention and accolades as a member and drummer in the supergroup of songwriters and producers, Xenomania and has co-written huge hits for artists such as Kylie Minogue, Rebecca Ferguson, The Saturdays and Pet Shop Boys.
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My life is a soundtrack, i track my life through music, photography is my passion, my escape, my expression. Without both i have pieces missing, thankfully i’m blessed and get to combine both.
Born in Manchester, lived in Australia for 22 years where i was heavily involved in the Australian Music Industry, firstly in bands (Singer) and then managing bands (all original), I moved back to the UK, Wales specifically 10 years ago and married my childhood sweetheart and life is good.
