Interview with Rock The South’s Isabella Allred


With less than 24 hours until Rock The South, fans from all over the country are gearing up and getting ready to get back to live music. The popular festival began in 2012 in Cullman, Alabama following a disastrous tornado that struck the town in 2011. Since then, it’s grown into one of the most well liked country music festivals and has become an important piece of Cullman’s history. Media host, Isabella Allred, decided to give fans some more insight on Rock The South and what they can expect for the upcoming weekend. 

Headliners for this years event include Miranda Lambert, Luke Combs, and The Marshall Tucker Band


All Music Magazine:    1. What is your role at Rock the South?


Isabella Allred:  I am the media host for Pepsi Rock the South! I manage all of the social media pages. 

Social media handles: Instagram, Facebook, TikTok, Twitter, and YouTube


All Music Magazine:    2. What is your background with the music industry? 


Isabella Allred:   I’ve been a performer my whole life. Since I could talk, I have been singing. I joined the Wallace State Singers in 2019, and toured all over Germany and France. I closed out our last show in Paris with a solo performance. Little did I know that it would be my last time to perform before the pandemic hit. Getting to be apart of the Pepsi Rock the South team has been one of the wildest adventures of my life. As a performer, it is an honor to be apart of bringing live events back in 2021! 


All Music Magazine:    3. What is the average attendance for Rock the South? 


Isabella Allred:  We are expecting 25K plus people in attendance. We can’t wait to turn a cornfield into a party!


All Music Magazine:    4. Are there any goals in terms of the festival? Are there any ideal artists the team would like to book or attendance numbers you plan to reach?


Isabella Allred:   Our main goal has always been to help our community. Pepsi Rock the South brings so much business to our perfect small town that is Cullman. We started out as a concert to raise funds after the 2011 tornadoes ripped through the southeast. Since then, we have continued to give back to our community by donating to local charities. We have donated over $60,000 in charitable proceeds. We love our RTS family, and can’t wait to add many other talented artists to our lineup year after year. This festival has continued to grow astronomically. We cannot wait to see what the future holds. 


All Music Magazine:    5. There are a lot of new and exciting things happening at the return of Pepsi Rock the South including the Rock the South Job Fair presented by the city of Cullman and, can you share more about this?


Isabella Allred:  One of our many purposes is to be a part of bettering our community. Businesses all over the state and country are struggling to fill their workforce. With that being said, we are excited to hold the first RTS Job Fair! A lot of our RTS fans are hard working people, and we figured that RTS would be an incredible place to advertise job opportunities to help businesses hire great people.


All Music Magazine:    6. Will there be anything special happening at the 10 year anniversary of Rock the South? 


Isabella Allred:  Pepsi Rock the South is coming back bigger and better than ever! We have an amazing lineup with some of the music industry’s biggest names: Luke Combs, Miranda Lambert, Lynyrd Skynyrd, Nelly, Ashley McBryde, Jordan Davis and so many more! Aside from the lineup, anything you could ever want for can be found in our vending area. 


All Music Magazine:    7. Is there anything else you’d like to add or tell the fans of Rock the South? 


Isabella Allred:   After taking a year off, words can’t describe how excited we are to welcome everyone back to the Biggest Party in the South! Don’t miss out on your chance to join the party – grab your tickets now at!