REVEALS TITLE TRACK & CLIP ‘BEWITCHED’
HIGHLY ANTICIPATED NEW ALBUM BEWITCHED
OUT SEPTEMBER 8 VIA AWAL
PRE-SAVE ALBUM HERE
“Laufey’s timeless, low-and-slow style warmly blends jazz, classical and pop, vividly soundtracking the young Icelander’s own tender age.” — NPR Music
“TikTok’s hottest jazz ambassador” – Spectrum
“Mixing pop with classical flourishes, Laufey captures everyday emotions, like falling in love, and elevates them with a degree of musicality and flair that is anything but ordinary.” — The Fader
“Laufey deftly melds new elements of modern music with more traditional sounds of classic jazz, articulating the push and pull of love and loss with distinct eloquence.” — Consequence
Featuring accompaniment from the London-based Philharmonia Orchestra, Laufey explains, “‘Bewitched’ is a love song. I wanted the Philharmonia Orchestra to illustrate that feeling when you’re first falling in love with someone, and for it to emulate the thoughts that run through your head after a perfect first date.”
Accompanying the latest track are visuals, directed by Lewis Carter and shot in London.
The new music is already receiving widespread attention—the album’s first single, ‘From The Start’, is garnering 1.5M streams per day across DSPs, the most streamed jazz song in the U.S, and is currently sitting at #5 AUS Viral Charts, #139 AUS Shazam Charts, #166 on Global Stream Charts, and #25 on Global Viral Charts. Moreover, NPR Music praised her previously released track “Promise” as “delicate poetic music.”Her recent debut tour to Australia, with a headline show in Sydney and two shows in Melbourne, sold-out within minutes.
Bewitched follows Laufey’s 2022 debut full-length, Everything I Know About Love, which reached #1 on Billboard’s Alternative New Artist Album chart and featured hit single, “Valentine,” that peaked at #1 on the Spotify Jazz Chart.
While Everything I Know About Love shows what Laufey calls her “hopeless romantic” side, Bewitchedhas a more mature outlook, although it’s still in love with love. Laufey notes, “This is a love album, whether it be a love towards a friend or a lover or life. The first album also touched a lot on things like moving out of my childhood home and moving into a new city for the first time—being an adult. With this one, I’ve experienced a little bit more of that, and I’m writing about the magic in the love of being young.”
Laufey (pronounced lāy-vāy) is looking to bridge the gap between the past and the present, the history books and social media, the Reykjavik concert hall Harpa and the Los Angeles rock dive Troubadour, by writing, recording, and performing songs that are truly timeless, inspired by jazz greats and classical masters while possessing a point of view that could only be conveyed by a 21st-century twentysomething. Laufey explains, “As a musician, my goal is to bring jazz and classical music to my generation through a more accessible road.”
Raised between Reykjavík and Washington, D.C. with annual visits to Beijing, the Icelandic-Chinese artist grew up playing cello as well as piano and became hooked on the jazz standards of Ella Fitzgerald after digging through her father’s record collection. In 2020, while still a student at Berklee College of Music, Laufey released her debut single ‘Street by Street’, which went on to top the Icelandic radio charts. Following the release of her 2021 Typical of Me EP, Laufey was named Best New Artist in Jazz and Blues at the Icelandic Music Awards and hosted her own show on BBC Radio 3/BBC Sounds.
By 2022 Laufey was the most streamed jazz artist on Spotify. Today, she has 500 million streams across all platforms and is the biggest streaming artist from Iceland in the world.
PHOTO CREDIT: GEMMA WARREN
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Photographer and Editor/Founder of AllMusicMagazine.com. My love of live music has taken me to incredible experiences with the top bands of all time in stadium shows to the smallest venues with equally inspiring musicians. Using the medium of photography and my publication, these memories will last forever.