VEVO AND MACHINE GUN KELLY RELEASE EXCLUSIVE PERFORMANCE
OF “fake love don’t last” FEATURING IANN DIOR
“fake love don’t last” MARKS THE THIRD VIDEO BEING RELEASED BY VEVO
AS PART OF MACHINE GUN KELLY’S OFFICIAL LIVE PERFORMANCE SERIES
Vevo, the world’s leading music video network, announces the release of Machine Gun Kelly’s Official Live Performance of “fake love don’t last” featuring Iann Dior. Vevo’s Official Live Performances are the result of close creative collaboration with artists and their teams, resulting in a series of very special exclusive performances. “fake love don’t last” follows Machine Gun Kelly’s previous Vevo performances of “more than life (featuring glaive)” and “twin flame.”
Official Live Performances are the flagship original content for Vevo, working with the biggest names in music – they are the result of close creative collaboration with artists and their teams, resulting in a series of very special exclusive performances. Specifically tailored creatives meant to fit the vision of each individual artist chosen, these performances connect artists with their global audience of fans adding to their visual library.
“Our team had a great time working on such an exciting creative with Machine Gun Kelly,” says JP Evangelista, Vevo’s SVP of Content, Programming & Marketing, “His enthusiasm at every stage of production was truly infectious – it was a true pleasure to work with such an involved artist. MGK’s energy was next level and we are all really pleased with the finished videos. “
An electric live performer who is currently headlining his “mainstream sellout” tour across the US, Machine Gun Kelly closely collaborated with Vevo’s team to create a completely bespoke set that balances rock and roll and high fashion. “fake love don’t last” sees Machine Gun Kelly clad in a shredded red and white striped sweater, surrounded by chain curtains and bathed in a pink glow. Iann Dior makes his entrance by sauntering down a red carpet, trampling over shards of broken glass on his way to the stage. MGK and Ian Dior are the ultimate dynamic duo, delivering a fierce performance that viewers won’t soon forget.
ABOUT VEVO: Vevo is the world’s leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
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