SiM
RELEASE NEW VIDEO FOR
HIDE AND SEEK
TAKEN FROM FORTHCOMING ALBUM
PLAYDEAD
OUT SEPTEMBER 27
Genre-blending Japanese metal, punk, and reggae outfit SiM have dropped their latest offering HiDE AND SEEK. Drawing inspiration from a previously recorded reggae melody created during the lockdown in 2020, HiDE AND SEEK morphed into its final form when SiM vocalist MAH
“This is SiM’s very first AI-Generated music video. Will AI truly take over mankind one day?! I want people to embrace that “AI-nxiety” and enjoy the video.”
When asked about the lyrical inspiration of the track, MAH shared: “In [the children’s game] HiDE AND SEEK, the equivalent Japanese phrase “Mouiikai” by the seeker is “Ready or Not”. But [in the Japanese version] the following response “Madadayo” meaning “not-yet (ready)” doesn’t exist in the English version of the game suggesting that the demons will come looking for you regardless of whether you’re “Ready or Not.”
After making waves with their smash-hit singles The Rumbling and Under The Tree featured on the massively popular anime series Attack On Titan, SiM has since released their lead single RED, the theme song for the new season of the Netflix anime series Kengan Ashura. Most recently, the band released a visualiser for DO THE DANCE.
North American SiM fans will soon have their chance to see the band hit the stage on the Jackpot Juicer North American Tour (with Dance Gavin Dance, Rain City Drive, and Within Destruction). The quartet will also be performing at Louder Than Life Festival and Swanfest.
PLAYDEAD TRACK LISTING:
Photographer and Editor/Founder of AllMusicMagazine.com. My love of live music has taken me to incredible experiences with the top bands of all time in stadium shows to the smallest venues with equally inspiring musicians. Using the medium of photography and my publication, these memories will last forever.
