SHARES THE STRIKING VISUALS FOR NEW SINGLE ‘DUMB!’
HOTLY TIPPED IRISH ARTIST, DRUMMER &
PRODUCER GETS EVERYTHING OFF HIS CHEST
Alex Gough returns to the fore in 2022 with a brand new single, ‘DUMB!’, which sees him unloading what’s on his mind in his usual creative and playful style. Today he’s revealing the striking visuals for the track.
Suited up and sporting a fresh peroxide do, Gough speaks directly to the camera whilst delivering a performance of the scintillating new song.
The Irish artist, drummer and producer has already firmly established himself as one to watch, delivering a pair of creative projects that showcase both his boundless studio and live talents ‘FOREVER CLASSIC’ and ‘BONUS FEATURES’ off the back capturing everyone’s attention from the soundtrack of the BBC’s hit TV series Normal People back in 2019.
Truly pushing the artistic envelope now on new material, Alex Gough simply says… “Had a lot of shit I wanted to say, it’s all in DUMB!”
New single ‘DUMB!’ follows on from the recently released ‘BUSY!‘ and points to more new music on the horizon this year, watch this space.
About Alex Gough
Coming up behind established talent like Rejjie Snow, 23 year old Drummer/Producer/Arist Alex Gough is helping blaze a trail for Irish hip-hop internationally. Following radio support and prominent placings in high profile playlists, he’s racked up millions of streams for his 2019 debut EP, ‘80%’, and earned a high profile sync on the BBC adaptation of Sally Rooney’s ‘Normal People’.
Sonically, there’s dizzying variety within Gough’s productions. Graduating from the sample-heavy sound of 2018’s acclaimed ‘Infomercial Tape’, ‘80%’ features both brilliantly old school beats on ‘Breakfast’ and jazz-influenced understatement in the shape of ‘Dear SJ’. On 2020 B-side ‘Be Kind’ he delves even further into the woozier side of the latter, as inspired by contemporary names like Yussef Dayes, Kamal Williams, and Alfa Mist, as he is undisputed giants of the form, Miles Davis, John Coltrane, and Chet Baker. Vocally, there’s an engaging authenticity to his easy flow, adding additional weight to his quick-witted bars.
According to Gough, future material is set to be even more diverse. Debut mixtape ‘FOREVER CLASSIC’ released in October 2020 is 90s-inspired but with a range that extends from bossa nova to the breakbeat and Beastie Boys-influence of lead single ‘Heart Attack’. Following this up not even 6 months later with a full live EP and Studio Documentary package entitled “BONUS FEATURES”, Gough shows no sign of taking his foot off the pedal. With 2022 material further pushing his artistic envelope, the combination of creative restlessness and undeniable talent makes Gough an exciting proposition, even if he’s far too modest himself to admit it.
Follow Alex Gough
My life is a soundtrack, i track my life through music, photography is my passion, my escape, my expression. Without both i have pieces missing, thankfully i’m blessed and get to combine both.
Born in Manchester, lived in Australia for 22 years where i was heavily involved in the Australian Music Industry, firstly in bands (Singer) and then managing bands (all original), I moved back to the UK, Wales specifically 10 years ago and married my childhood sweetheart and life is good.
