Taken From Their New Album ‘Transparency’
Out January 7th, 2022
May 2022 ‘Free’ 10 Year Anniversary UK Tour Dates
Twin Atlantic today unveil the tongue-in-cheek video for their brand new single ‘Get Famous’, taken from upcoming new album Transparency – out January 7th – which sees a new chapter unfold in the Scots’ prolific career.
Following the recent charismatic and swaggering ‘Bang On The Gong’, as well as the frantic offering of ‘One Man Party’, new track ‘Get Famous’ is a part Glasgow rap, part punk rock rant – a diatribe on fast fame references from football, pharaohs, algorithms and student loans. No topic is off limits, and the video sees frontman Sam McTrusty embrace every single one in a bid to go viral – all filmed himself from his phone.
“Essentially, it’s me having a meltdown”, says Sam. “I’ve been obsessed with the Instagram account ‘Influencers In The Wild, which captures the best and worst of how desperate people can be for online clout. Makeup tutorials, juicing, landmark tours, kissing pets, posing in all your expensive clothes……it’s all mental, but I can’t seem to pull myself away from it – I’m addicted. In filming this video, I also became elements of what I hate. Even still, it was fun to make and indulge in all these guilty pleasures. Keeping little snippets of setting up and failed attempts was important. Those are the darkest moments of social media that we rarely get to see.”
Transparency is Sam McTrusty spilling his guts on everything from marriage, male friendship and the absurdity of social media to parenthood, medication and his mum. Written in strained circumstances and recorded remotely with Sam’s mate and mentor Jacknife Lee, the album arrived more by accident than design when the world went into lockdown last spring.
Sam says; “After the challenges put in front of everyone in 2020 and 21 I did what I’ve always done in moments of turmoil, stress or anxiety and started to write songs. It slowly evolved into an album and something we feel puts a new stamp on our band which really excites us.”
The band delivered a triumphant UK tour earlier this year, welcoming hungry fans back with a rapturous sold out headline show at London’s Electric Ballroom. The band will embark on a fresh run of May 2022 shows, including London’s Roundhouse, and Glasgow’s iconic Barrowland, to celebrate 10 years of their career-changing Free album.
For an album made quietly in lockdown, Transparency is begging to be played loud and live. Bold, adventurous, and a load of fun. This is a new era for Twin Atlantic.
May 2022 (Free 10 Year Anniversary Tour)
Thu 5th Ireland, Dublin, Opium
Fri 6th Belfast, The Limelight
Sun 8th London, Roundhouse
Mon 9th Newcastle, Boiler Shop
Wed 11th Inverness, Ironworks
Thu 12th Glasgow, Barrowland
Fri 13th Glasgow, Barrowland
Sun 15th Leeds, Stylus
Tue 17th Manchester, O2 Ritz
Wed 18th Bristol, O2 Academy
Thu 19th Birmingham, o2 Institute
Pre order the album HERE. Physical formats include transparent vinyl, standard CD and transparent cassette tape.
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My life is a soundtrack, i track my life through music, photography is my passion, my escape, my expression. Without both i have pieces missing, thankfully i’m blessed and get to combine both.
Born in Manchester, lived in Australia for 22 years where i was heavily involved in the Australian Music Industry, firstly in bands (Singer) and then managing bands (all original), I moved back to the UK, Wales specifically 10 years ago and married my childhood sweetheart and life is good.